Tourism Strategy 2020

Aerial image of downtown Orangeville

In May 2020, the Town of Orangeville initiated the process of developing a five-year Tourism Strategy & Action Plan, which will incorporate COVID-19 recovery measures, as a way to determine important next steps for the community’s short- and long-term economic development.    

Stakeholder survey now open for final round of input

A vital step of this process is gaining stakeholder insight, which our consulting team at Bannikin Travel & Tourism has been doing for the past number of weeks.

The final step in this engagement process is a stakeholder survey. Local businesses and organizations in Orangeville are invited to share thoughts, comments and perspectives. Be assured that Bannikin will only analyze the findings – no personal or identifiable data is being collected.

Click here to complete the survey by August 21 at 5 p.m.

We will be donating $1 per survey submission to the Orangeville Food Bank.

Community Information Session Complete!

The consulting team at Bannikin has now completed the Community Information Session. Thank you to those residents and community members who provided such valuable and insightful input into the future of tourism in the region, especially as we all try to navigate the hardships brought about by Covid-19. As a summary, the input we received included, but was not limited to, the following

  • Arts & culture must be a core tenet of the Tourism Strategy; this is an important part of the community, from the Theatre to festivals and events to day-to-day life.
  • Details from the Parks and Recreation Master Plan should be considered, specifically the idea for a Town Plaza.
  • There are differing opinions about re-purposing the railway tracks with the disbandment of the Credit Valley Explorer; some are hoping for the return of such an attraction while others see potential in making it a walking/cycling trail.
  • Local transportation, such as a shuttle service, may be a solution for opening up the downtown more to pedestrians and limiting traffic.
  • Decisions regarding street closures must consider Downtown area businesses/retailer needs and capacities. Business owners need to work together in order for this to be an effective solution.
  • Activities for families and year-round options should be considered.
  • The small-town charm, complemented by the Town’s historic buildings, is an important piece of Orangeville’s identity and should be maintained.
  • There are a plethora of exciting events through which the Town can attract & engage visitors; some suggest that more residents need to support these events as well.
  • A shortage in accommodation option is a barrier; new options are expected to become available in the future.
  • Awareness, or lack thereof, of what the town and surrounding area has to offer is another barrier.
  • Assets through the broader Dufferin County will be important to developing Orangeville’s tourism story.
  • The Visitor Centre plays an important role in engaging visitors; perhaps there are considerations to be made (ie. signage) to take this to the next level.
  • We must consider ways to make positive impact without impacting tax levy.

If you missed the session on July 7 and would still like to provide input, please email [email protected]

Contact us for more information

Please contact Ruth Phillips, Manager, Economic Development & Culture with questions at [email protected] or 519-941-0440. You can also subscribe to our monthly Arts, Culture & Tourism e-newsletter to stay informed.